Capture should be zero-friction.
One tap. Whatever is in your head. No folders, no tags, no friction. Everything else happens after.
Context is location.
A grocery list belongs at the store. Meeting notes belong at the office. Information should arrive when it becomes useful.
Private by design.
Your thoughts are yours. We don't read them, sell them, or use them for ads. Ever.
Less is the product.
Fast capture and smart delivery. Every feature ships because it makes the core sharper, not because it sounds good.